Visual Identity & Institutional System
– May 2023

Elahe Panahi developed the visual identity system for Alfa Network and Consultancy International, encompassing the conceptual construction of its logotype, typographic system, and official insignia. Approached as an investigation into institutional identity, the project moves beyond conventional branding to examine how structures of authority, communication, and legitimacy are visually constructed and stabilized.

Through a restrained and minimal visual language, the work reflects on the formalization of communication within transnational professional environments. It considers how visual systems not only represent institutions but actively participate in shaping their perception and presence. The project articulates an ongoing interest in graphic semiotics and the codification of visual language within contemporary institutional frameworks.